Global Luxury Trends: Innovative Strategies for Emerging Markets

Description

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Product details

EAN/ISBN:: 9781349449682
Edition:: 1st ed. 2013
Medium:: Paperback
Number of pages:: 276
Publication date:: 2014-01-14
Publisher:: Palgrave Macmillan
Languages:: english

EAN/ISBN:: 9781349449682
Edition:: 1st ed. 2013
Medium:: Paperback
Number of pages:: 276
Publication date:: 2014-01-14
Publisher:: Palgrave Macmillan
Languages:: english

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