The Luxury Market in India: Maharajas to Masses

Description

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Product details

EAN/ISBN:: 9781349340538
Edition:: 1st ed. 2012
Medium:: Paperback
Number of pages:: 228
Publication date:: 2012-08-29
Publisher:: Palgrave Macmillan

EAN/ISBN:: 9781349340538
Edition:: 1st ed. 2012
Medium:: Paperback
Number of pages:: 228
Publication date:: 2012-08-29
Publisher:: Palgrave Macmillan

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