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    Places: Identity, Image and Reputation

     
    Places: Identity, Image and Reputation

    Description

    Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

    Product details

    EAN/ISBN:
    9781349316281
    Edition:
    1st ed. 2010
    Medium:
    Paperback
    Number of pages:
    180
    Publication date:
    2009-11-18
    Publisher:
    Palgrave Macmillan
    EAN/ISBN:
    9781349316281
    Edition:
    1st ed. 2010
    Medium:
    Paperback
    Number of pages:
    180
    Publication date:
    2009-11-18
    Publisher:
    Palgrave Macmillan

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