Verbalisation: The power of words to drive change

Verbalisation: The power of words to drive change



In our hyper-connected age, audiences have changed, but our ways of reaching them haven't. Our ability to understand, engage, and influence them, using new methods and media, is both our biggest challenge and our biggest opportunity. This is your practical guide to harnessing the power of words to reliably change behaviour. On the battlefield, on the campaign trail and in the boardroom.