Strategic Management of Technological Innovation

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Description

Analyze. Formulate. Implement.

Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Product details

EAN/ISBN:: 9781259255526
Edition:: 5th edition.
Medium:: Paperback
Number of pages:: 320
Publication date:: 2016-03-01
Publisher:: Mcgraw-Hill Education Ltd
Languages:: english

EAN/ISBN:: 9781259255526
Edition:: 5th edition.
Medium:: Paperback
Number of pages:: 320
Publication date:: 2016-03-01
Publisher:: Mcgraw-Hill Education Ltd
Languages:: english

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