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    Strategic Management of Technological Innovation

     
    From Schilling, Melissa A.
    Only 1 items left in stock
    Strategic Management of Technological Innovation

    Description

    Analyze. Formulate. Implement.

    Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

    Product details

    EAN/ISBN:
    9781259255526
    Edition:
    5th edition.
    Medium:
    Paperback
    Number of pages:
    320
    Publication date:
    2016-03-01
    Publisher:
    Mcgraw-Hill Education Ltd
    Languages:
    english
    EAN/ISBN:
    9781259255526
    Edition:
    5th edition.
    Medium:
    Paperback
    Number of pages:
    320
    Publication date:
    2016-03-01
    Publisher:
    Mcgraw-Hill Education Ltd
    Languages:
    english

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