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    Entrepreneurship

     
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    Entrepreneurship

    Description


    Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

    The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

    Product details

    EAN/ISBN:
    9781259255427
    Edition:
    10. Auflage.
    Medium:
    Paperback
    Number of pages:
    580
    Publication date:
    2016-05-01
    Publisher:
    Mcgraw-Hill Education Ltd
    Languages:
    english
    EAN/ISBN:
    9781259255427
    Edition:
    10. Auflage.
    Medium:
    Paperback
    Number of pages:
    580
    Publication date:
    2016-05-01
    Publisher:
    Mcgraw-Hill Education Ltd
    Languages:
    english

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