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Market-Based Management

By Roger Best

Market-Based Management Law

Market-Based Management

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Description
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Product details
Binding:
Paperback
Edition:
6
Number of Pages:
512
Release Date:
2013-07-17
Publication Date:
2013-07-17
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292020393
ISBN13:
9781292020396
GPSR Manufacturer Reference:
[email protected]
Weight:
1256 g
Height:
216 cm
Width:
276 cm
Thickness:
28 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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