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Fundamentals of Strategy

 
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Fundamentals of Strategy

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Understand and apply the essential concepts and techniques of strategy

Fundamentals of Strategy, 5th Edition, by Whittington, Angwin, Regnér, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book reflects contemporary business issues and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

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Product details

EAN/ISBN:
9781292351377
Edition:
5
Medium:
Paperback
Number of pages:
232
Publication date:
2020-11-25
Publisher:
Pearson Education Limited
Manufacturer:
Unknown
EAN/ISBN:
9781292351377
Edition:
5
Medium:
Paperback
Number of pages:
232
Publication date:
2020-11-25
Publisher:
Pearson Education Limited
Manufacturer:
Unknown

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