Persuasion: The art of influencing people

What would it be like to get people to do what you want, when you want?

Imagine a 'better you' who's incredibly persuasive: you charm effortlessly, you gain trust quickly, you're more influential and you win people over easily.

Think that sounds impossible? It's not. It's completely possible with Persuasion.

This definitive and indispensable guide to persuasion and influence, based on studying the behaviours and mindsets of the most persuasive people around will help you:

• Listen properly to people to find out what they really want
• Win more attention and keep it
• Mind your body language and read other people's
• Say the right thing at the right time, every time
• Get the best result in every negotiation

James Borg's Persuasion will give you the magic formula to mastering the power of persuasion - the ultimate way to achieve success in work and life.

'Persuaded? We were. Buy it.'

Management Today magazine

'This is a handy readable guide . . . The author persuaded me to review this book. Damn, he is good.'

Jeremy Vine, The Times

'This book is spot-on and should be a must read.'

The Daily Telegraph