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    Essentials of Marketing

     
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    Essentials of Marketing

    Description

    Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

    Product details

    EAN/ISBN:
    9781292244105
    Edition:
    7 ed
    Medium:
    Paperback
    Number of pages:
    384
    Publication date:
    2019-04-09
    Publisher:
    Pearson Education Limited
    EAN/ISBN:
    9781292244105
    Edition:
    7 ed
    Medium:
    Paperback
    Number of pages:
    384
    Publication date:
    2019-04-09
    Publisher:
    Pearson Education Limited

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