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    Marketing Research: An applied approach

     
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    Marketing Research: An applied approach

    Description

    A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area.

    Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

    Product details

    EAN/ISBN:
    9781292103129
    Edition:
    5th edition
    Medium:
    Paperback
    Number of pages:
    976
    Publication date:
    2017-06-08
    Publisher:
    Pearson Higher Education
    EAN/ISBN:
    9781292103129
    Edition:
    5th edition
    Medium:
    Paperback
    Number of pages:
    976
    Publication date:
    2017-06-08
    Publisher:
    Pearson Higher Education

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