Digital Analytics for Marketing

Description

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Product details

EAN/ISBN:: 9781138190689
Medium:: Paperback
Number of pages:: 416
Publication date:: 2017-10-10
Publisher:: Routledge
Manufacturer:: Unknown

EAN/ISBN:: 9781138190689
Medium:: Paperback
Number of pages:: 416
Publication date:: 2017-10-10
Publisher:: Routledge
Manufacturer:: Unknown

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