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    Global Marketing

     
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    Global Marketing

    Description

    Global Marketing equips students with knowledge, tools and techniques to be genuinely competitive. It covers social media, innovation, and ethics ' not found in competing books ' as well as a truly international treatment of key marketing principles.

    Product details

    EAN/ISBN:
    9781138807884
    Edition:
    2 Revised edition
    Medium:
    Paperback
    Number of pages:
    726
    Publication date:
    2016-11-30
    Publisher:
    Routledge
    EAN/ISBN:
    9781138807884
    Edition:
    2 Revised edition
    Medium:
    Paperback
    Number of pages:
    726
    Publication date:
    2016-11-30
    Publisher:
    Routledge

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