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    Consumer Brand Relationships: Meaning, Measuring, Managing

     
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    Consumer Brand Relationships: Meaning, Measuring, Managing

    Description

    Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

    Product details

    EAN/ISBN:
    9781137427106
    Edition:
    2015
    Format:
    Illustriert
    Medium:
    Bound edition
    Number of pages:
    321
    Publication date:
    2015-05-07
    Publisher:
    Palgrave Macmillan
    EAN/ISBN:
    9781137427106
    Edition:
    2015
    Format:
    Illustriert
    Medium:
    Bound edition
    Number of pages:
    321
    Publication date:
    2015-05-07
    Publisher:
    Palgrave Macmillan

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