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Consumer Brand Relationships: Meaning, Measuring, Managing

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Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Product details

EAN/ISBN:: 9781137427106
Edition:: 2015
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 321
Publication date:: 2015-05-07
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

EAN/ISBN:: 9781137427106
Edition:: 2015
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 321
Publication date:: 2015-05-07
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

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