Brand Breakout: How Emerging Market Brands Will Go Global

Description

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Product details

EAN/ISBN:: 9781137467591
Edition:: 2013
Medium:: Paperback
Number of pages:: 280
Publication date:: 2015-02-15
Publisher:: Palgrave Macmillan
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9781137467591
Edition:: 2013
Medium:: Paperback
Number of pages:: 280
Publication date:: 2015-02-15
Publisher:: Palgrave Macmillan
Languages:: english
Manufacturer:: Unknown

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