How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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EAN/ISBN:: 9781137340689
Edition:: 2014
Medium:: Bound edition
Number of pages:: 255
Publication date:: 2013-12-16
Publisher:: Palgrave Macmillan
Languages:: english

EAN/ISBN:: 9781137340689
Edition:: 2014
Medium:: Bound edition
Number of pages:: 255
Publication date:: 2013-12-16
Publisher:: Palgrave Macmillan
Languages:: english

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