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Brand Media Strategy: Integrated Communications Planning in the Digital Era

 
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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Description

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Product details

EAN/ISBN:
9781137279569
Edition:
2014
Medium:
Bound edition
Number of pages:
246
Publication date:
2011-02-02
Publisher:
Palgrave Macmillan
EAN/ISBN:
9781137279569
Edition:
2014
Medium:
Bound edition
Number of pages:
246
Publication date:
2011-02-02
Publisher:
Palgrave Macmillan

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