Integrated Marketing Communications In Advertising And Promotion

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This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.

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EAN/ISBN:: 9781133191421
Edition:: 9th edition
Medium:: Other accessories
Number of pages:: 752
Publication date:: 2013-01-15
Publisher:: Cengage Learning Emea

EAN/ISBN:: 9781133191421
Edition:: 9th edition
Medium:: Other accessories
Number of pages:: 752
Publication date:: 2013-01-15
Publisher:: Cengage Learning Emea

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