Employer Branding For Dummies

• Perfect your recruitment marketing
• Develop a compelling employer value proposition
• Demonstrate your employer brand ROI

Attract and retain the very best talent

The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer ? and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door.

Inside ...

• Create a strong business case
• Develop an effective strategy
• Identify your key target audiences
• Create a compelling brand promise
• Build an attractive career site
• Harness social media
• Deliver an engaging experience
• Identify the right metrics and KPIs