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    Startup CEO: A Field Guide to Scaling Up Your Business, + Website (Startup Revolution)

     
    Startup CEO: A Field Guide to Scaling Up Your Business, + Website (Startup Revolution)

    Description

    A definitive book for any CEO--first time or otherwise--of a high-growth company

    While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once."

    Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.
    * Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
    * Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent
    * Examines how a CEO must align available resources with the company's strategy in order to ensure success
    * Addresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of market

    Engaging and informative, this book is essential reading for any, and every, CEO.

    Product details

    EAN/ISBN:
    9781118548363
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    400
    Publication date:
    2013-10-18
    Publisher:
    John Wiley & Sons
    Languages:
    english
    Manufacturer:
    Unknown
    EAN/ISBN:
    9781118548363
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    400
    Publication date:
    2013-10-18
    Publisher:
    John Wiley & Sons
    Languages:
    english
    Manufacturer:
    Unknown

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