Entrepreneurship

Entrepreneurship 3rd Edition combinesconcepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what aspiringentrepreneurs need to know to start and grow their businesses andthe cases tell the stories of real entrepreneurs. The authors coverall stages of the entrepreneurial process from searching for anopportunity to shaping it into a commercially attractive product orservice, launching the new venture, and building it into a viablebusiness. Through a combination of practical instruction and a range of real-life examples, Entrepreneurship helps preparestudents for their future roles in building, managing and growingbusinesses.