Market Segmentation: How to Do It and How to Profit from It

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Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.

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EAN/ISBN:: 9781118432679
Edition:: Revised, Update
Medium:: Paperback
Number of pages:: 490
Publication date:: 2012-10-12
Publisher:: John Wiley & Sons Inc

EAN/ISBN:: 9781118432679
Edition:: Revised, Update
Medium:: Paperback
Number of pages:: 490
Publication date:: 2012-10-12
Publisher:: John Wiley & Sons Inc

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