Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (Perspectives on Consumer Industries & Retail)

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Description

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

Product details

EAN/ISBN:: 9781118489529
Edition:: 2. Auflage
Medium:: Bound edition
Number of pages:: 398
Publication date:: 2012-12-07
Publisher:: John Wiley & Sons
Languages:: english

EAN/ISBN:: 9781118489529
Edition:: 2. Auflage
Medium:: Bound edition
Number of pages:: 398
Publication date:: 2012-12-07
Publisher:: John Wiley & Sons
Languages:: english

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