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    101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

     
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    101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

    Description

    The first step-by-step guidebook for successful innovation planning

    Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

    Product details

    EAN/ISBN:
    9781118083468
    Edition:
    1. Auflage
    Medium:
    Paperback
    Number of pages:
    336
    Publication date:
    2012-10-23
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9781118083468
    Edition:
    1. Auflage
    Medium:
    Paperback
    Number of pages:
    336
    Publication date:
    2012-10-23
    Publisher:
    John Wiley & Sons
    Languages:
    english

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