Social Media Marketing All-in-One For Dummies

A new edition of the bestselling social media marketing book
Updated to include the latest information on engaging with yourcommunity, measuring your efforts, blending your social media withother online and offline marketing efforts, and leveraging data youcollect into learning more about your community, this new editionof Social Media Marketing All-in-One For Dummies will helpyou apply your marketing efforts to the latest social mediamarketing sites and tools. Inside, you'll discover how to deviseand maintain a successful social media strategy, use the latesttactics for reaching your customers, and utilize data to makeadjustments to future campaigns and activities.
Marketing your business through social media isn't an optionthese days--it's absolutely imperative. Inside thisbestselling guide, you'll find out how to apply the marketing savvyyou already have to the social media your prospects are using,helping you to reach and keep more customers, make more sales, andboost your bottom line.
* Includes updates on the latest changes to Facebook, Twitter,Pinterest, YouTube, blogging, and more
* Offers tips for showcasing your company with a customizedFacebook business page
* Presents step-by-step guidance for setting up a social mediamarketing campaign
* Shows you how to use analytics to assess the success of yoursocial media campaign
If you're a social media strategist, website manager, marketer,publicist, or other employee who is in charge of implementing andmanaging an organization's social media strategy, thiscomprehensive resource is your one-stop guide to all things socialmedia marketing.