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    Employer Brand Management: Practical Lessons from the World's Leading Employers

     
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    Employer Brand Management: Practical Lessons from the World's Leading Employers

    Description

    Attract, recruit, and retain the very best with a strategic employer brand

    From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

    You will:
    * Follow the process of brand planning, definition, implementation, and application
    * Discover how brand thinking can strengthen strategy and reinforce HR value
    * Improve existing recruitment and talent management programs
    * Learn the importance of employee engagement in the brand experience

    Product details

    EAN/ISBN:
    9781118898529
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    320
    Publication date:
    2014-09-12
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9781118898529
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    320
    Publication date:
    2014-09-12
    Publisher:
    John Wiley & Sons
    Languages:
    english

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