The Art of Strategy: Sun Tzu, Michael Porter, and Beyond

Description

In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.

Product details

EAN/ISBN:: 9781108470308
Edition:: Illustrated
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 332
Publication date:: 2018-08-09
Publisher:: Cambridge University Press

EAN/ISBN:: 9781108470308
Edition:: Illustrated
Format:: Illustriert
Medium:: Bound edition
Number of pages:: 332
Publication date:: 2018-08-09
Publisher:: Cambridge University Press

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