Strategic Customer Management: Integrating Relationship Marketing and CRM

Description

The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.

Product details

EAN/ISBN:: 9781107014961
Medium:: Bound edition
Number of pages:: 542
Publication date:: 2013-03-28
Publisher:: Cambridge University Press

EAN/ISBN:: 9781107014961
Medium:: Bound edition
Number of pages:: 542
Publication date:: 2013-03-28
Publisher:: Cambridge University Press

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