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    Predictably Irrational: The Hidden Forces That Shape Our Decisions

     
    From Dan Ariely
    Predictably Irrational: The Hidden Forces That Shape Our Decisions

    Description

    Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as "Freakonomics", "Blink" and "The Tipping Point".

    Product details

    EAN/ISBN:
    9780007256532
    Edition:
    revised and expanded edition
    Medium:
    Paperback
    Number of pages:
    400
    Publication date:
    2009-06-01
    Publisher:
    Harper
    EAN/ISBN:
    9780007256532
    Edition:
    revised and expanded edition
    Medium:
    Paperback
    Number of pages:
    400
    Publication date:
    2009-06-01
    Publisher:
    Harper

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