Too many people believe that creativity is something you are born with and cannot be learned. In HOW TO HAVE STUNNING IDEAS Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. All the exercises are simple, practical and fun, and can be done by anyone.