La fabrique du consommateur : une histoire de la société marchande

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La fabrique du consommateur

Une histoire de la société marchande

Zones

Retrace l'histoire de multiples dispositifs de marché : la marque insufflant à la marchandise sa valeur-signe, les mises en scène inventées par les grands magasins, l'ingénierie symbolique déployée par les relations publiques et la publicité... Il raconte la conversion des populations à la consommation et la fulgurante prise de pouvoir des marchands.

Product details

EAN/ISBN:: 9782355221422
Medium:: Paperback
Number of pages:: 264
Publication date:: 2020-06-04
Publisher:: ZONES

EAN/ISBN:: 9782355221422
Medium:: Paperback
Number of pages:: 264
Publication date:: 2020-06-04
Publisher:: ZONES

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