L'essentiel du marketing : 2014-2015

Description

Ce livre présente en 13 chapitres l'ensemble des concepts fondamentaux du Marketing : marketing stratégique, comportement du consommateur et de l'acheteur, marketing opérationnel (produit, prix, communication, distribution et force de vente).

Au total, une présentation synthétique, rigoureuse et pratique des connaissances nécessaires pour comprendre ce qu'est et comment fonctionne le Marketing.

Product details

EAN/ISBN:: 9782297040310
Edition:: 4ème édition
Medium:: Paperback
Number of pages:: 128
Publication date:: 2014-07-16
Publisher:: GUALINO EDITIONS
Languages:: french

EAN/ISBN:: 9782297040310
Edition:: 4ème édition
Medium:: Paperback
Number of pages:: 128
Publication date:: 2014-07-16
Publisher:: GUALINO EDITIONS
Languages:: french

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