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    L'essentiel du marketing : 2014-2015

     
    From Sébastien Soulez
    Only 1 items left in stock
    L'essentiel du marketing : 2014-2015

    Description

    Ce livre présente en 13 chapitres l'ensemble des concepts fondamentaux du Marketing : marketing stratégique, comportement du consommateur et de l'acheteur, marketing opérationnel (produit, prix, communication, distribution et force de vente).

    Au total, une présentation synthétique, rigoureuse et pratique des connaissances nécessaires pour comprendre ce qu'est et comment fonctionne le Marketing.

    Product details

    EAN/ISBN:
    9782297040310
    Edition:
    4ème édition
    Medium:
    Paperback
    Number of pages:
    128
    Publication date:
    2014-07-16
    Publisher:
    GUALINO EDITIONS
    Languages:
    french
    EAN/ISBN:
    9782297040310
    Edition:
    4ème édition
    Medium:
    Paperback
    Number of pages:
    128
    Publication date:
    2014-07-16
    Publisher:
    GUALINO EDITIONS
    Languages:
    french

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