Harry Potter : comment le petit sorcier est devenu le roi du marketing

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Description

Une approche commerciale et marketing du phénomène Harry Potter qui met en évidence les rouages d'une nouvelle méthode de vente. La marque, ainsi que l'histoire commerciale des livres, des films et du merchandising sont détaillées. ©Electre 2025

Product details

EAN/ISBN:: 9782100493777
Medium:: Paperback
Publication date:: 2005-09-21
Publisher:: Dunod
Languages:: french

EAN/ISBN:: 9782100493777
Medium:: Paperback
Publication date:: 2005-09-21
Publisher:: Dunod
Languages:: french

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