De l'Etat-nation aux Etats-régions : comprendre la logique planétaire pour conquérir les marchés régionaux

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Pour ce spécialiste de stratégie et géopolitique, parallèlement au dépérissement des grands Etats, émergent de nouvelles entités économiques naturelles : les états-régions. Les stratégies de conquête de marché doivent intégrer ces nouvelles donnes et mettre en oeuvre des immplantations région par région. C'est ce que K. Ohmae appelle la stratégie du zèbre. ©Electre 2025

Product details

EAN/ISBN:: 9782100030446
Medium:: Paperback
Publication date:: 1996-04-10
Publisher:: Dunod
Languages:: french

EAN/ISBN:: 9782100030446
Medium:: Paperback
Publication date:: 1996-04-10
Publisher:: Dunod
Languages:: french

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