Les 22 lois du marketing

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Après avoir analysé les mécanismes du marketing, les auteurs livrent leur conclusion sous forme de principes qui régissent la réussite et l'échec d'une stratégie. S'adresse aux responsables du marketing ainsi qu'à leurs collaborateurs. ©Electre 2025

Product details

EAN/ISBN:: 9782100022458
Medium:: Paperback
Publication date:: 1994-03-07
Publisher:: Dunod
Languages:: french

EAN/ISBN:: 9782100022458
Medium:: Paperback
Publication date:: 1994-03-07
Publisher:: Dunod
Languages:: french

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