Guide de la publicité et de la communication

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Description

Propose une approche culturelle de la création, des techniques et des métiers de la publicité, avec une présentation des grandes campagnes publicitaires depuis les années 1960, ainsi qu'un dictionnaire d'environ 250 entrées (métiers, grands thèmes, principaux pays, traditions publicitaires, personnalités, marques, etc.). ©Electre 2024

Product details

EAN/ISBN:: 9782035052759
Medium:: Paperback
Number of pages:
Publication date:: 2003-01-27
Publisher:: Larousse

EAN/ISBN:: 9782035052759
Medium:: Paperback
Number of pages:
Publication date:: 2003-01-27
Publisher:: Larousse

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