Fortune at the Bottom of the Pyramid

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In this fifth anniversary edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world.

Product details

EAN/ISBN:: 9780137009275
Edition:: 5 Har/Cdr
Medium:: Bound edition
Number of pages:: 407
Publication date:: 2009-08-24
Publisher:: Prentice Hall International
Languages:: english

EAN/ISBN:: 9780137009275
Edition:: 5 Har/Cdr
Medium:: Bound edition
Number of pages:: 407
Publication date:: 2009-08-24
Publisher:: Prentice Hall International
Languages:: english

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