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    Fortune at the Bottom of the Pyramid

     
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    Fortune at the Bottom of the Pyramid

    Description

    In this fifth anniversary edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world.

    Product details

    EAN/ISBN:
    9780137009275
    Edition:
    5 Har/Cdr
    Medium:
    Bound edition
    Number of pages:
    407
    Publication date:
    2009-08-24
    Publisher:
    Prentice Hall International
    Languages:
    english
    EAN/ISBN:
    9780137009275
    Edition:
    5 Har/Cdr
    Medium:
    Bound edition
    Number of pages:
    407
    Publication date:
    2009-08-24
    Publisher:
    Prentice Hall International
    Languages:
    english

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