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    Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

     
    From Judy Graham
    Only 1 items left in stock
    Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

    Description

    Designed to be used alone or packaged WITH ANY core texts in consumer behavior.

    This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.

    Product details

    EAN/ISBN:
    9780136027164
    Edition:
    2 ed
    Medium:
    Paperback
    Number of pages:
    192
    Publication date:
    2009-06-03
    Publisher:
    Pearson Education (US)
    EAN/ISBN:
    9780136027164
    Edition:
    2 ed
    Medium:
    Paperback
    Number of pages:
    192
    Publication date:
    2009-06-03
    Publisher:
    Pearson Education (US)

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