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    E-Commerce Essentials

     
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    E-Commerce Essentials

    Description

    For the undergraduate and graduate e-commerce course in any business discipline.

    Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.




    Product details

    EAN/ISBN:
    9780133544985
    Edition:
    01
    Medium:
    Paperback
    Number of pages:
    448
    Publication date:
    2013-10-01
    Publisher:
    Pearson
    EAN/ISBN:
    9780133544985
    Edition:
    01
    Medium:
    Paperback
    Number of pages:
    448
    Publication date:
    2013-10-01
    Publisher:
    Pearson

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