E-Commerce Essentials

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Description

For the undergraduate and graduate e-commerce course in any business discipline.

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

Product details

EAN/ISBN:: 9780133544985
Edition:: 01
Medium:: Paperback
Number of pages:: 448
Publication date:: 2013-10-01
Publisher:: Pearson

EAN/ISBN:: 9780133544985
Edition:: 01
Medium:: Paperback
Number of pages:: 448
Publication date:: 2013-10-01
Publisher:: Pearson

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