Essence of International Business, The (Essence of Management)

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A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples from UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.

Product details

EAN/ISBN:: 9780132880770
Edition:: 01
Medium:: Paperback
Number of pages:: 240
Publication date:: 1993-04-16
Publisher:: Prentice Hall

EAN/ISBN:: 9780132880770
Edition:: 01
Medium:: Paperback
Number of pages:: 240
Publication date:: 1993-04-16
Publisher:: Prentice Hall

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