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    The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

     
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    The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

    Description

    A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

    Product details

    EAN/ISBN:
    9780132546133
    Edition:
    5. A.
    Medium:
    Paperback
    Number of pages:
    350
    Publication date:
    2010-03-26
    Publisher:
    Prentice Hall
    Languages:
    english
    EAN/ISBN:
    9780132546133
    Edition:
    5. A.
    Medium:
    Paperback
    Number of pages:
    350
    Publication date:
    2010-03-26
    Publisher:
    Prentice Hall
    Languages:
    english

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