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    A Framework for Marketing Management

     
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    A Framework for Marketing Management

    Description

    "Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
    This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

    Product details

    EAN/ISBN:
    9780132539302
    Edition:
    5
    Medium:
    Paperback
    Number of pages:
    332
    Publication date:
    2011-02-21
    Publisher:
    Pearson
    EAN/ISBN:
    9780132539302
    Edition:
    5
    Medium:
    Paperback
    Number of pages:
    332
    Publication date:
    2011-02-21
    Publisher:
    Pearson

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