Strategic Brand Management: Building, Measuring, and Managing Brand Equity

From Keller, Kevin Lane

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EAN/ISBN:: 9780132336222
Edition:: 3rd International edition
Medium:: Paperback
Number of pages:: 720
Publication date:: 2007-02-01
Publisher:: Prentice Hall International
Languages:: english

EAN/ISBN:: 9780132336222
Edition:: 3rd International edition
Medium:: Paperback
Number of pages:: 720
Publication date:: 2007-02-01
Publisher:: Prentice Hall International
Languages:: english

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