Africa Rising: How 900 Million African Consumers Offer More Than You Think

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The Afrcian continent is one of the world's fastest growing markets. In this work, legendary global business consultant Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.

Product details

EAN/ISBN:: 9780132339421
Edition:: Wyd and Hardcov.
Medium:: Bound edition
Number of pages:: 260
Publication date:: 2008-08-29
Publisher:: Wharton School Publishing
Languages:: english

EAN/ISBN:: 9780132339421
Edition:: Wyd and Hardcov.
Medium:: Bound edition
Number of pages:: 260
Publication date:: 2008-08-29
Publisher:: Wharton School Publishing
Languages:: english

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