What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

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Description

Legendary business thinkers Mathews and Wacker reveal how to craft an unforgettable story, create the back story that makes it believable, and make sure the story cuts through todays relentless bombardment of consumer messages and is heard, remembered, and acted on.

Product details

EAN/ISBN:: 9780132277426
Edition:: 1
Medium:: Bound edition
Number of pages:: 240
Publication date:: 2007-08-24
Publisher:: Financial Times Prentice Hall

EAN/ISBN:: 9780132277426
Edition:: 1
Medium:: Bound edition
Number of pages:: 240
Publication date:: 2007-08-24
Publisher:: Financial Times Prentice Hall

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