Design and Marketing of New Products

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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

Product details

EAN/ISBN:: 9780132015677
Edition:: 00002
Medium:: Paperback
Number of pages:: 670
Publication date:: 1993-06-01
Publisher:: Prentice Hall
Languages:: english

EAN/ISBN:: 9780132015677
Edition:: 00002
Medium:: Paperback
Number of pages:: 670
Publication date:: 1993-06-01
Publisher:: Prentice Hall
Languages:: english

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