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    Strategic Management in the Hospitality Industry

     
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    Strategic Management in the Hospitality Industry

    Description

    For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

    Product details

    EAN/ISBN:
    9780131196629
    Edition:
    00003
    Medium:
    Paperback
    Number of pages:
    358
    Publication date:
    2007-11-01
    Publisher:
    Prentice Hall
    Languages:
    english
    EAN/ISBN:
    9780131196629
    Edition:
    00003
    Medium:
    Paperback
    Number of pages:
    358
    Publication date:
    2007-11-01
    Publisher:
    Prentice Hall
    Languages:
    english

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