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    Strategic Brand Management

     
    From Keller, Kevin Lane
    Only 1 items left in stock
    Strategic Brand Management

    Description

    For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.

    Product details

    EAN/ISBN:
    9780131105836
    Edition:
    2nd International edition
    Medium:
    Paperback
    Number of pages:
    799
    Publication date:
    2002-09-17
    Publisher:
    Prentice Hall
    Languages:
    english
    EAN/ISBN:
    9780131105836
    Edition:
    2nd International edition
    Medium:
    Paperback
    Number of pages:
    799
    Publication date:
    2002-09-17
    Publisher:
    Prentice Hall
    Languages:
    english

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    Used - very good
    €5.99
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