Strategic Brand Management

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For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.

Product details

EAN/ISBN:: 9780131105836
Edition:: 2nd International edition
Medium:: Paperback
Number of pages:: 799
Publication date:: 2002-09-17
Publisher:: Prentice Hall
Languages:: english

EAN/ISBN:: 9780131105836
Edition:: 2nd International edition
Medium:: Paperback
Number of pages:: 799
Publication date:: 2002-09-17
Publisher:: Prentice Hall
Languages:: english

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