Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

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Description

Acts as a guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. This work shows the ways marketing professionals can adapt and apply the same Six Sigma concepts to create a lean marketing workflow built for growth.

Product details

EAN/ISBN:: 9780131990081
Medium:: Bound edition
Number of pages:: 269
Publication date:: 2006-02-17
Publisher:: Prentice Hall International
Languages:: english

EAN/ISBN:: 9780131990081
Medium:: Bound edition
Number of pages:: 269
Publication date:: 2006-02-17
Publisher:: Prentice Hall International
Languages:: english

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