Marketing Channels (Prentice Hall International Series in Marketing)

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Description

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Product details

EAN/ISBN:: 9780131913462
Edition:: 01
Medium:: Paperback
Number of pages:: 624
Publication date:: 2006-01-10
Publisher:: FINANCIAL TIMES/PRENTICE HALL
Languages:: english

EAN/ISBN:: 9780131913462
Edition:: 01
Medium:: Paperback
Number of pages:: 624
Publication date:: 2006-01-10
Publisher:: FINANCIAL TIMES/PRENTICE HALL
Languages:: english

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